Alex Slevin, a 21 year old, Entrepreneur and Content Creator with a strong passion for fashion and beauty. Alex’s journey began when she was 13 years old, creating silly makeup tutorials from my bedroom. Eventually her content gained traction and has now worked with some of the most world renowned fashion and beauty brands, such as Pretty Little Thing.

To Alex, Studio Slev is about more than just building a career, it is about building a community. She wanted to create a platform that she most certainly didn’t have when she first started her social media journey. In school, creating content wasn’t your typical after school hobby and seeing past the judgment of who Alex thought were her friends, was always difficult but through complete determination, it has led her to where she is today.

At 16 Alex got her first waitressing job, where the business owner of three recognised Alex’s growing digital presence. She sooner took over that companies social media account’s helping them meet their online aspirations. She was working full time through out school, running the prior businesses 3 social media accounts and all whilst working on her own content.

Other businesses began to reach out to her, such as Inglot Ireland, based on the growing success of her own social media and this is where Alex spotted a gap in the market, which she knew she could fill. That gap is Studio Slev. Studio Slev which is a creative space dedicated to empowering brands to achieve their goals in a fast-evolving digital landscape. Guided by our tagline “Where Authenticity meets Aesthetic”.

To Alex, Studio Slev is about far more than just building a career, it is about building a community, which is what ignited the idea of “Content and Coffee” the Midland’s first ever fully booked social media networking event, to create a platform that she didn’t have when she first started her social media journey. This is only the start of building this special community.

On the day of this free event, we had a panel discussion with leaders in the Irish social media field such as Jim Flanagan, Jane Swarbrigg and Sarahjane Foster. Followed by a content creation workshop, and a networking segment at the end of the event. We also had some of Alex’s favourite brands such as Max Benjamin and Sugarplum Sweetery included in the free goodie bags. 

Over the last year, we have had the privilege of collaborating with a diverse range of brands, including Kash Beauty, Angel Lash, Cooney Kitchen’s, SugarPlum Sweetery, and many more. Each partnership represents a narrative  and an opportunity to create content that resonates with their audiences. Although we cannot guarantee performance, the analytics speak loudly.

From conceptual development to the final execution, our work with these brands embodies the same attention to detail, thoughtful strategy, and creative rigor that define our brand. These collaborations reflect our commitment to elevating brand storytelling, transforming ideas into compelling, visually striking narratives that connect, inspire, and leave a lasting impression with both our clients and their viewers.

Behind the Screen offers a refined and intimate glimpse into the creative process that unfolds within our work each week. With every new photograph we share, we reveal a carefully crafted moment, whether it be the thoughtful discussions, lighting arrangements, candid captures during filming, or the delicacy of editing, that together compose the fabric of our craft.

These images invite you to witness the unseen layers of intention, expertise, and collaboration that raise our work beyond just content creation, embodying instead a purposeful narrative journey. Each week’s installment of Behind the Screen is an invitation to engage with the authentic artistry behind the scenes, showcasing how vision transforms into compelling stories, one frame at a time.